A destination like nowhere else
London’s West End is the world’s top shopping destination. Its unique and huge mix of shops, restaurants and theatres is unrivalled in the UK and throughout the world.
However, the West End can never stand still. It faces increasing and evolving competition from abroad, at home and through new technology. It must respond to new opportunities, such as the 2012 Olympics & Crossrail and deal with the barriers of success such as reducing traffic levels, improving the environment and encouraging a flexible approach to new developments. To maintain the West End’s predominance needs constant innovation, significant investment, effective management and continual promotion, but this needs to be done in a sensitive way to ensure a healthy balance between business, visitors and residents.
New West End Company is a leading partner in a £1.5bn regeneration programme to the area which will ensure London’s West End continues to be unsurpassed as a leading destination around the globe.