In March 2005, New West End Company was voted by businesses to be established as a formal Business Improvement District (BID) for Bond Street, Oxford Street and Regent Street and 12 neighbouring streets. In December 2007, it was renewed for a further five years, and again in 2012 - guaranteeing the area £25 million over the next five years.
It is a company dedicated to driving forward London’s West End as the world’s top shopping destination. With a mandate until 2018 it is supported and run by major retailers and property owners.
New West End Company ensures the ongoing commercial success of the area by promoting the district, delivering street management services, funding public realm projects to improve the shopping environment. It is a leading partner in the biggest regeneration programme of London’s West End in its history.
Since its inception, New West End Company has worked in partnership with the Mayor of London, Westminster City Council, Transport for London and other partners for the continual enhancement of the West End.
Immediate Priorities 2013
Attract & Promote:
- Driving Footfall & Sales: Campaigns, promotions and events to increase the number of shoppers, extend the duration of their visits and encourage repeat trips.
- A Focus on High net-worth Visitors: Attract high-end shoppers to London’s Luxury Quarter from the M-ERC markets.
- Oxford Street Makeover: Improvements to the look and feel of the street, a new brand, a September fashion focus and new Christmas Lights.
Welcome & Discovery:
- A Great Welcome: ensuring a top quality welcome across the District and helping shoppers and others to find their way around easily.
- Keeping the Streets Clean and Well Managed: A new team driving higher quality standards with a guaranteed 30 minute pick-up pledge, backed by strong partnerships with Westminster City Council.
- Keeping the Streets Safe: A crackdown on aggressive and organised begging and a new partnership combining retailers, property owners, police and others for a more visible presence on the street.
Leadership & Development:
- Getting Ready for Crossrail: A new ORB Plan and 4 clear improvement priorities with continued street investment and showcasing of opportunities in the District for new retailers.
- Bond Street: A focus on a clean, welcoming and service driven environment, a renewed Summer campaign and an agreed plan and action on longer term improvements.
- Engaging Property owners: Wider property owner involvement and contributions to help deliver enhanced public realm and marketing schemes.