History
During the 1990's various business interests in the West End area combined under the banner of London First, to discuss the promotion and consolidation of the West End retail and metropolitan experiences. Their vision was the ongoing promotion of the West End District as one of the world's premier shopping and leisure destinations. To meet this challenge, in early 2000 a voluntary Business Improvement District was agreed comprising of Bond Street, Oxford Street and Regent Street and New West End Company was formed.
The Company was established due to the imagination, generosity and forethought of key retailers and property owners within the area. Enormous progress has been made with the highly successful introduction of focussed initiatives such as the Red Caps service and the Clean Team, which have contributed to a very significant drop in crime. The company has also been responsible for introducing a wide range of innovative marketing initiatives and campaigns. A final important role is lobbying on various issues with the public agencies and government to ensure that the West End District remains high on these important stakeholders' agenda.
The development of these programmes and the implementation of the long-term vision is our future challenge, building on the significant steps already achieved. New West End Company is an initiative to consolidate the strengths that exist to enhance customer enjoyment when visiting the heart of the nation's capital.