Street Associations
Partnership agreements have been formed between New West End Company and the Street Associations to provide an environment in which both Bond Street Association and Regent Street Association can support New West End Company and the business structure moving forward.
The Street Associations embrace organisations which fall outside the formal constituents of the Business Improvement District and provide a focus on the individual nature of the streets to which they apply. The partnership agreements will be maintained, providing enhanced legitimacy to overall business representation in the District.
As part of the Partnership Agreements with the Bond Street Association and Regent Street Association, it is agreed how the ring-fenced investment will be allocated across different programmes within the overall business plan. The details of each programme will be prepared by the Street Association each year and presented to the New West End Company Strategic Board as part of the annual Business Plan submission.
The Oxford Street Association’s work will be managed directly by New West End Company.
For 2010/11 the Bond Street Association and Regent Street Association’s programmes will include:
Bond Street
- New Christmas Lights
- Street events and promotions
- Street Map
- Luxury Destination marketing campaign
- Introduction of CCTV to the street
- West End Marketing
- Footfall cameras
- Chewing gum removal
Regent Street
- A Taste of Spain
- Regent Street Festival
- London to Brighton Veteran Car Display & Future Car Challenge
- Christmas Lights
- VIP Day
- Regent Street Guide
- Regent Street Gift Card
- Networking events
- West End Marketing
- Footfall Cameras
- Heddon Street & Swallow Street Events