What we do
In March 2005, New West End Company was voted by businesses to be established as a formal Business Improvement District (BID) for Bond Street, Oxford Street and Regent Street and 12 neighbouring streets. In December 2007, it was renewed for a further five years.
It is a company dedicated to driving forward London’s West End as the world’s top shopping destination. With a £34m budget until 2013 it is supported and run by major retailers and property owners.
New West End Company ensures the ongoing commercial success of the area by promoting the district, delivering street management services, funding public realm projects to improve the shopping environment. It is a leading partner in the biggest regeneration programme of London’s West End in its history.
Since its inception, New West End Company has worked in partnership with the Mayor of London, Westminster City Council, Transport for London and other partners for the continual enhancement of the West End.
Immediate Priorities 2008/09
Marketing
Increase promotional activity to drive sales in the face of increases competition and a global slowdown in consumer spending.
Crime Reduction
Develop an integrated approach to further reduce street crime including better intelligence, new technology and robust enforcement.
Street Operations
Adopt a zero tolerance approach to street management with a focus on environmental improvement and creating a sense of place.
ORB Delivery
A concerted push to put in place the public realm improvements set out in the £40m Oxford Street, Regent Street and Bond Street Action Plan (ORB) in partnership with Westminster City Council, Transport for London and New West End Company members.
Reducing Congestion & Stimulating Regeneration
A focus on reducing vehicles creating a destination for shoppers rather than a thoroughfare for traffic. Commitment by partners to regenerate areas such as East Oxford Street and manage the impact of Crossrail developments.