What we do
In March 2005, New West End Company was voted by businesses to be established as a formal Business Improvement District (BID) for Bond Street, Oxford Street and Regent Street and 12 neighbouring streets. In December 2007, it was renewed for a further five years.
It is a company dedicated to driving forward London’s West End as the world’s top shopping destination. With a £34m budget until 2013 it is supported and run by major retailers and property owners.
New West End Company ensures the ongoing commercial success of the area by promoting the district, delivering street management services, funding public realm projects to improve the shopping environment. It is a leading partner in the biggest regeneration programme of London’s West End in its history.
Since its inception, New West End Company has worked in partnership with the Mayor of London, Westminster City Council, Transport for London and other partners for the continual enhancement of the West End.
Immediate Priorities 2010/11
- Riding out the recession and driving footfall and sales to West End businesses
- Keeping our streets even cleaner and safer with further improved response from Westminster City Council and the Metropolitan Police
- Developing greater insights into West End consumers and enhancing the District’s reputation
- Ensure the negative impact of Crossrail works are minimised and aim to reduce costs for our businesses
- Continue to bear down on crime in the retailer environment
- Develop commercial opportunities from the 2012 Olympics
- Provide a better welcome and information service for our shoppers
- Improve the quality of our streets and public spaces
- Reduce the level of traffic on Oxford Street and Regent Street
- Sustain New West End Company’s future and maximise funding opportunities and investment into London’s West End