Oxford Street Flies The Flag For Great British Fashion In Honour Of HM The Queen's Diamond Jubilee
May 01 2012
Today, New West End Company launched a Great British Fashion Flag Showcase on Oxford Street with 147 union flags including 10 dedicated fashion flags to celebrate Great British Fashion, ahead of the Queen’s Diamond Jubilee.
The first UK destination to kick-start Jubilee celebrations, Oxford Street’s Great British Fashion Flag Showcase sails high above the iconic fashion flagships. Representing 147 years of fashion, the flags will be seen by an excess of 12 million shoppers from over 200 countries across six weeks.
The flags, 12 foot in height will be the first of 500 union flags across London’s West End including Bond Street, Regent Street and Piccadilly.
At a ceremonial unveiling supported by the British Fashion Council and the UK Government's GREAT campaign which promotes Britain to the world, fashion royalty Jasmine Guinness was joined by the John Penrose MP, Minister for Tourism and Heritage, Harold Tillman, Chair of the British Fashion Council and Dame Judith Mayhew Jonas, Chairman of New West End Company to launch the Great British Fashion Flag Showcase to the world.
The Right Honorable David Cameron MP, Prime Minister says: “As the UK gears up for the London 2012 Olympic and Paralympic Games and the Queen's Diamond Jubilee, there's no better time to celebrate the best that Britain has to offer. Contributing over £2 billion to the UK economy, with world - renowned fashion designers, fantastic shopping and distinctive style, our fashion industry exemplifies British creativity, passion and entrepreneurship”.
Shoppers will be able to find out the full meaning behind the flags at www.oxfordstreet.co.uk