Driving Sales to London's West End

New West End Company’s overall marketing strategy is to drive retail trading performance by increasing footfall into the District and build awareness of London’s West End as the world’s top shopping and leisure destination.

An annual marketing plan has been completed with the Street Associations and seeks to enhance the District’s commercial potential through strategic and tactical marketing initiatives including Street events and promotions, proactive public relations activity, a step-change to the annual West End Christmas campaign, cross sector added value promotions and an ongoing tourism strategy working with Visit London, Visit Britain and the West End Marketing Alliance.

Use the link below to download a copy of New West End Company's marketing calendar 2013/14 and Shop West End Marketing Plan.

New West End Company Marketing Calendar 2013/14