It may seem early, but we are fast approaching our Christmas trading period, and this year, we are encouraging an earlier and longer Christmas, spread out over more weeks to ensure that in a covid world, our customers can enjoy the magic of the West End in a safe and secure way. With this in mind we are pleased to share our guide to a Covid-secure Christmas, which you can view by clicking the image below.
Despite London moving up a tier level, the West End is, and will remain, open to our colleagues and customers this Christmas, with festive and magical moments that are unique to our district returning to our streets. We are actively promoting this messaging through key media to encourage Londoner’s to support our businesses and enjoy the Christmas experience in the West End. Click here to read our press release, and further coverage in City AM and Financial Times.
On Oxford Street, embodying our theme of gratitude & heroes, this year we have partnered with Selfridges to create a very special and emotive display – a Love Letter to London, while the public are invited to nominate their heroes for the chance to see their name in our lights. The Spirit of Christmas will once again be brought to Regent Street by The Crown Estate, while on Bond Street, we will see the final return of the iconic peacock feather lights and a stunning new Christmas tree in the town square.
We are also interested to hear your Christmas plans and opening hours and how we can support and work with you through our always-on channels and the West End Club:
- For Oxford Street businesses, you can fill in our Brand Participation Form
- For Bond Street businesses, please contact firstname.lastname@example.org
- For Regent Street businesses, please contact email@example.com
To ensure that the magic of Christmas can be celebrated safely and securely this year, we are continuing our security, dog patrol and cleansing operations across the district. Our newly installed QR codes will also make it as easy as possible for customers to find their way around the West End, through which you can access our district map of sanitisation points, public toilets and bike parking.
We must also remember that Christmas is not always a magical time for all. Our work with The Connection at St Martin’s in the Field will continue to aid the most vulnerable in our district, and we encourage our member businesses and colleagues to donate this year. Click here for more information on the different ways you can help.
As London prepares to move into the High Alert Tier as of tomorrow, we want to reassure you, our member businesses, that our Chirstmas plans remain agile and flexible. While we are continuing to go ahead with all activity outlined in our guide, we do have contingency plans in place for initiatives that may be subject to any further tier level changes. Please contact firstname.lastname@example.org if you have any queries.