Hamley’s Toy Parade

Hamleys are bringing the magic of Christmas to the festive shopping season on Saturday 28th November.

London’s Regent Street will be transformed in a traffic-free, all-day extravaganza for the biggest toy parade and character meet and greet London has ever seen!


About The Parade!

Celebrating Hamleys 255th birthday and with a cast of hundreds, marching bands, festive floating blimps, street theatre, dancers and toy vehicles accompanied with music from Heart – Hamleys is literally bursting out onto Regent Street!

Parade Start Time: 10:30am

The Parade with free public viewing along the route will start at 10:30am from the Glasshouse Street junction and move north on its way up Regent Street, concluding at Conduit Street / Marlbrourogh St.

Hamleys advise early arrival to avoid disappointment, for safety the street will be closed for access when viewing reaches capacity.

The Parade Line Up!

There will be dozens of family favourite toy characters joining the parade including Barbie and her pink limo, Bing & Flop, Fireman Sam and his Fire truck, Hello Kitty, Peppa Pig, Power Rangers, Sonic the Hedgehog, Snoopy and Charlie Brown, Sylvanian Families, Thunderbirds, The Transformer Truck Optimus Prime, Twirly Woos and of course a very special appearance from Father Christmas and the Hamleys Elves along with the beloved Hamley and Hattie bear.

For full parade line-up click here!

Please download the parade map here!

For Frequently Asked Questions, please click here!

Meet & Greet Your Favourite Characters!

Meet & Greet: Designated times between 12:30pm-16:00pm

Following the parade you will get the chance to meet your favourite characters at dedicated zones along Regent Street. There are also some fun activities you can join in, including the Jurassic World photo booth, Power Rangers Power Dome and a trip to the Thunderbirds International Rescue Base.

Hamleys will have three designated information points along the street where you can pick up a parade guide to help you plan your visit.

Hamleys Dome North – Located by Oxford Circus tube station outside of Benetton.

Hamleys Dome Central – Located in between Conduit Street and New Burlington Street adjacent to Espirit.

Hamleys Dome South – Located by Piccadilly Circus Adjacent to Nespresso.


Hamleys Main Stage!

The Hamleys Main Stage located outside the famous toy shop will host entertainment from just after midday and welcome a very special guest for a finale at 15.40pm.

Entertainment line-up:

  • 10:00 – 12:00 Hamleys Fun
  • 12:00 – 12:30 The Hamleys Show
  • 12:30 – 13:00 Sylvanian Families Appearing Live
  • 13:00 – 13:30 Magic Show
  • 13:30 – 14:00 Damon Scott – Ventriloquist
  • 14:00 – 14:30 Sylvanian Families Appearing Live
  • 14:30 – 15:00 The Hamleys Show
  • 15:00 – 15:15 A.S.H Dance Show
  • 15:20 – 15.40 Sylvanian Families Appearing Live
  • 15:40 – 16:00 Hamleys Finale*

Post Parade – Accessible viewing area is available at the front of the main stage, maximum of one supervising carer. Both the Parade and Hamleys Finale will be live streamed onto the Viewing Screens.

*Times may alter

Competition Time!

To be in with a chance of winning a VIP parade package for a family of four valued at over £2,500 click here.

  • November 28, 2015
    8:00 am - 5:00 pm