28th March 2017 – New West End Company today reveals a world first in technology and retail. Set to launch in May 2017, Bird Street will be the world’s first ‘smart street’; an oasis of technology, fashion, innovation and sustainability. The project is being launched with funding from Transport for London’s Future Streets incubator scheme.
The tech-friendly, traffic-free hub off Oxford Street will be transformed with a range of cutting edge sustainable technologies, including bringing in PaveGen technology which generates electricity from pedestrian movement, and Airlite’s revolutionary air purifying paint. A curated collection of pioneering pop-ups, delivered in partnership with Appear Here, will further transform Bird Street with a revolving mix of cutting edge fashion, technology and alfresco dining, the New West End Company and Appear Here are actively looking for interesting and innovative fashion and tech brands to be a part of this pioneering project.