Ahead of London Fashion Week, New West End Company predicted this influx of fashion fans would boost spend to a total of £600m in London’s West End.
Jace Tyrrell, Chief Executive of New West End Company, said:
“London Fashion Week is a global moment for the West End, driving tens of thousands of domestic and international visitors to our designer and high street stores. As Fashion Week has fallen so close to Chinese New Year this February, this combination of fashion fans and international visitors will help February sales in the West End reach over £600m.
“We’ve noticed that the see-now, buy-now trend has penetrated more West End retailers than ever before, with many offering customers access to their collections immediately after catwalk shows. This is leading to a spike in spend by these high spending shoppers.
“However, the iconic brands that choose London’s West End to showcase their collections are continuing to suffer from the unfairness of the business rate system in what are challenging times for the high street. That’s why we are campaigning to reform and replace the outdated business rates system.”