An influential business voice

We champion the West End & Mayfair’s international retail & leisure sector to all levels of Government, advocating for policies that create jobs and promote long-term good economic growth.

We lead and participate in campaigns that drive global competitiveness and
prosperity such as funding for public realm schemes, business rates reform,
extended Sunday trading hours and removing barriers to tourism spend.

Read more about our business campaigns by clicking the red button:


View our recent responses on behalf of our members:

National (Government)

Local (Westminster City Council, Transport for London, Metropolitan Police)

View our combined responses with other Westminster BIDS:


A snapshot of our work

In September 2020, the Government announced that it would be ending the VAT RES (tax-free shopping) scheme for visitors from ALL countries in the UK on 31 December 2020.

With this decision, Britain will be the only country in Europe not to offer tax-free shopping to tourists, losing a £3.5 billion sector and undermining Britain’s global appeal and competitiveness.

Since the announcement, New West End Company, along with the British Retail Consortium (BRC), Association of International Retail (AIR), Walpole and colleagues in retail, tourism and airlines across the UK, have launched a campaign to convince the Government to overturn what is such a damaging decision. Click here to read more.

Since 2016 we have led the London-wide campaign to minimise the impact of business rate rises on the capital, saving West End businesses £10 million over three years compared with the original proposals, and will continue to lobby for a wholesale review of business taxation to create a fairer system for all.

We also campaigned to make it easier for high spending foreign visitors to visit and shop. Our work with the UK China Visitor Alliance led to the introduction of the two-year Chinese visa in 2016 together with a range of other initiatives. In the campaign’s five years, Chinese visitor numbers have increased by over 150%, outstripping growth in the Schengen area and the UK climbed above Germany and Italy to come a close second to France in the number of visitor visas issued.

In 2018 we secured £5 million of investment from the Mayor, Transport for London and Westminster City Council towards the £10 million public realm scheme for Bond Street, ensuring the work will be completed in time for the opening of the new Elizabeth Line in 2022.

We are also a key driving force behind the Oxford Street District Consultation, launched in November 2018 by Westminster City Council. New West End Company will continue to work with Westminster City Council and Transport for London to deliver a scheme that works for businesses, visitors and residents.

In 2016 our New West End Company campaign saw Sunday trading reform proposed in a Government Bill for the first time in 22 years. Although defeated in the Commons we are confident we can introduce this again in the next few years.


  • £10 million funding secured for Bond Street transformation

  • £10 million saved in business rates for West End businesses over 3 years

  • 150% increase in Chinese visitors since our intervention on tourist visas

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