I began the last day of MIPIM speaking on the ‘London’s High Streets’ panel at the London Stand, discussing the key initiatives that have been developed to support high streets in response to changing consumer behaviours.
I was joined on the panel by a great line up of experts comprising:
- Debbie Jackson, Interim Executive Director – Development, Enterprise and Environment at Greater London Authority
- Simon O’Byrne, Senior Vice President – Community Development at Peter Brett Associates
- Cllr Peter Mason, Cabinet Member, Housing, Planning & Transformation of Ealing Council
- Edward Cooke, Chief Executive, Revo
Chaired by Colin Stanbridge, Chief Executive of the London Chamber of Commerce and Industry, there was interesting debate about the impact of increasing competition from online retailers and how we must focus on the customer in order to create an experience that will attract them to a high street again and again. This is an approach I champion in London’s West End & Mayfair, ensuring people have a memorable experience on the street and inside our shops, restaurants and galleries, which inspires them to return.
It was a fitting way to end what has been an incredible week of events, constructive meetings and thought-provoking talks at MIPIM. For New West End Company, it had been a unique opportunity to showcase our district as the number one choice for investors and continue to drive investment into the area. Despite the political turmoil back in the UK, I witnessed huge support for London in Cannes with everyone looking to a brighter future beyond 2020.
One worthy initiative at the London Stand I wanted to highlight was TAP – a London-based non-profit organisation dedicated to improving the lives of homeless Londoners through contactless technology. Our neighbouring BID, Heart of London Business Alliance, organised for several ‘TAP Points’ to be brought to Cannes to raise awareness of this hugely important issue and I was delighted to hear that they raised £1000s throughout the week.
This project and many other insights I gathered at MIPIM have given me much inspiration and tools for action to improve London’s West End & Mayfair. To find out more about the work we do including our inward investment programme, placemaking projects and advocacy campaigns click the links or get in touch with me: email@example.com.