Generated in media coverage for Christmas campaigns on Oxford Street and Bond Street, reinforcing the West End’s status as the ultimate festive destination.
Our people are committed to shaping the future of this iconic district, ensuring it remains a vibrant, inclusive, and world-leading destination for all who visit, work, and live here.
District annual turnover has grown from £3.9bn post-Covid to £9.3bn in 2024, thanks to targeted support and coordinated recovery efforts.
Due to concerns about the Omicron variant, the Goverment introduced new measures from 04:00 on Tuesday 30 November to ensure the continued safety of the public and to reduce the impact of the emerging variant.
The key changes that impact West End businesses are:
From an operational perspective, while stores will do their best to ensure that shoppers obey the law, these rules are only legally enforceable by police & authorities. New West End Company is in contact with Westminster City Council & the Metropolitan Police Service to discuss enforcement.
These new measures will be reviewed in three weeks’ time. The Department for Business, Energy & Industrial Strategy (BEIS) has made it clear that it hopes that these will be the only measures needed and that currently there are no plans to implement any further restrictions such as capacity or social distancing.
Click here to view full Government guidance Click here to read the full legislationThe British Retail Consortium (BRC) has urged BEIS to consider the public perception of imposing new restrictions on retail shops only. With this in mind, we encourage members to contact the BRC if you experience any shifts in customer trends, e.g. “panic buying” so that Government bodies can be informed.
The BRC is also asking BEIS to consider avoiding stop-start measures and to keep these new measures in place for longer to prevent last minute changes and disruption to businesses.
Alongside these measures, today it was announced that the vaccine programme will be expanded and accelerated: