Oxford Street launches first social media campaign ‘Confashionals’

Last week Oxford Street launched its first social media campaign ‘Confashionals’.

The campaign compares online shopping fails with offline shopping wins, encouraging consumers to confess their online fashion sins for the chance to win a prize each week. The final week of the campaign will finish with a Live Facebook quiz where consumers can put their Oxford Street knowledge to the test to win more prizes and be crowned the King or Queen of Oxford Street.

The campaign will be supplemented with interactive content which will pose common consumer problems before revealing Oxford Street-based solutions and insider tips.

The campaign has already received media coverage in The Drum and Marketing Industry News.

To view the campaign please visit the Oxford Street website.


Mon 16 April 2018