New West End Company works in partnership with Westminster City Council, the Mayor’s Office, Transport for London and the West End Partnership to deliver new public realm projects throughout London’s West End & Mayfair. Here are a number of transformation projects that are currently underway or have recently been completed to prepare the district for the opening of the Elizabeth line in 2022.
The £10 million public realm improvement scheme is now complete on Bond Street.
Delivered by New West End Company in partnership with Westminster City Council, Transport for London, Publica, NRP and FM Conway-WSP and supported by major Bond Street retailers and property owners, the project has completely transformed the public space across Old and New Bond Street, helping strengthen its position as the global centre of luxury retail.
Delivered over an 18 month period, the works have been finished ahead of the arrival of the Elizabeth line.
A Management Plan for maintaining the standards of cleanliness and repair on the street has also been agreed with Westminster City Council.
Watch the video showing the project works and completion here.
Photograph copyright: Publica
Bond Street In Bloom
From April to May 2021 Bond Street visitors enjoyed clusters of beautiful faux Japanese blossom trees to highlight the joy of nature and celebrate the start of spring. The temporary installations supported the National Trust’s aim to plant 20 million trees by 2030 and visitors to Bond Street we able to text to donate £5 towards the Trust’s plant a tree programme.
Bond Street was delighted to partner with the National Trust and their #BlossomWatch campaign, which aims to create a UK equivalent of Japan’s world-famous Hanami – the annual tradition of admiring the blush-tinted blooms.
Oxford Street District Transformation
In February 2021 Westminster City Council launched its framework for the ambitious new plans to revive Oxford Street and the wider District.
The new Oxford Street District (OSD) framework is to reinvent the high street for a post pandemic recovery and also for the longer term. It builds on previous work and represents confirmation of the Council’s significant commitment to the area. It was already in development pre-pandemic but now also responds to massive changes to shopping habits and working patterns, that have been accelerated by Covid-19.
The framework reimagines the nation’s favourite high street through the following themes; GREENER, SMARTER, FUTURE and TOGETHER to create a globally competitive centre for innovative retail, commercial activities, culture and living.
To see the council’s new framework for the Oxford Street District and other associated projects, including the Marble Arch Hill and temporary improvement works, visit: www.osd.london
The Elizabeth Line
The £14.8 billion Elizabeth line will transform the traffic and pedestrian flow in the West End with new stations at Bond Street and Tottenham Court Road. Delivery is now in the final complex stages and once fully operational it is expected to serve around 200 million passengers a year. It is due to be completed in 2022.
The Elizabeth line marks the beginning of a new era for the West End and a once-in-a-lifetime opportunity to transform public realm in the area to strengthen its position as the number one global retail and leisure destination.
We are supporting Westminster City Council on a project to transform Hanover Square into an internationally significant public space and support the economic growth of the surrounding area.
The scheme will reconfigure and renovate the gardens with a beautiful new design and planting. The new scheme for the gardens will include musical railings, a water feature, a play area, and festive lighting.
The public areas around the gardens are being renovated using Caithness stone and granite, and the pedestrian space improved to ensure it can accommodate the large increase in pedestrian movement expected with the opening of the Elizabeth line station at Hanover Square. The historic Cabman’s shelter is being restored and moved to a new location south of the Square, and a major new sculpture installed.
Publica produced the vision and concept design for Hanover Square for Westminster City Council, collaborating with Norman Rourke Pryme, Dr Todd Longstaffe-Gowan, and WSP-PB.
To find out more about the proposals, visit the Westminster City Council website.
Photograph copyright: Publica
We are working with Westminster City Council on a number of projects to significantly improve the public realm in the East Mayfair area and reinforce the setting of the area as the centre of the London art world.
These works support the area during a time of considerable change, with the coming of the Elizabeth line, the opening of the new Royal Academy building and entrance on Burlington Gardens, and the regeneration of the galleries and associated uses on Cork Street.
The first phases of the scheme have included a renovation of the public realm on includes Savile Row, Cork Street, and Cork Street Mews, and the next scheme to be completed will be Burlington Gardens. Clifford Street and Old Burlington Street will follow, with later phases set to look further north and east to Conduit Street, St George Street, Pollen Street, Maddox Street, Vigo Street, Boyle Street and Sackville Street.
Publica designed the vision and strategy for East Mayfair’s public realm alongside NRP, for The Pollen Estate, NBIM, O&H and the Royal Academy of Arts, in consultation with the Savile Row Strategic Group, Native Land and WCC.
Photograph copyright: Publica
The Christmas lights on Oxford Street and Bond Street have historically been some of the most iconic festive lighting schemes in the world attracting significant media interest and broadcast internationally reflecting the reputation of London’s West End as a global epicentre for retail and leisure.
New West End Company are proud of being the current ‘custodian’ to these Christmas lights, with Oxford Street in particular having featured an annual festive display since the 1950’s NWEC, with the backing of its membership have been able to generate an exceptional level of interest in the lights and the West End as a whole. Switch on events in previous years have featured world class stars such as Kylie Minogue, Rita Ora, Robbie Williams and Leona Lewis as guests to switch on the lights, but more recently. More recently, we have run a series of successful marketing activities incorporating on street events, in store gigs and shopping deals – all of which have outperformed traditional switch on events in terms of footfall, dwell and consumer spend.
Two exciting new designs are being developed for both Oxford Street and Bond Street. The design for Oxford Street will be ready for Christmas 2021 and the one for Bond Street ready for Christmas 2022. We will also continue to deliver some of the other festive schemes annually such as Conduit Street and Bruton Street.
Mayfair Sculpture Trail
Art in Mayfair showcases collaborations between artists and brands, with unique installations across windows, storefronts, and entrances. Each year, a programme of talks, exhibitions, and showcases pop-up along Bond Street and Cork Street throughout the month and visitors will enjoy specially commissioned art flags created by a leading Royal Academician displayed above Old and New Bond Street.
A highlight of Art in Mayfair is the Mayfair Sculpture Trail in partnership with Mayfair Art Weekend. The trail sees renowned galleries present outstanding artworks in iconic locations from Bond Street, Cork Street, Burlington Arcade to the tree-lined grandeur of Grosvenor Square. Each year, over 20 Sculptures, both permanent and temporary, feature in a trail which offers a curated self-guided tour via both a printed map and the SMARTIFY app, a fantastic way for art lovers and shoppers alike to explore one of the world’s most prestigious and vibrant art neighbourhoods.
England has now entered stage four of the lifting of lockdown measures. As part of our efforts to encourage people back to the West End in a safe and sustainable way following the lockdowns during the COVID-19 pandemic, alongside our enhanced place management services that provide a clean, safe district, we also implemented;
- Hand sanitising points across the area with bold, clear signage reminding of social distancing
- QR codes on posters for the public to scan and find the location of sanitising points, toilets, cycle parking and dining areas
- Social distancing signage on lamp columns and on the floor as queue markers
- Additional on-street cycle parking spaces, working with Westminster City Council and other local partners, to encourage and enable people to cycle into the area
- A vibrant flag campaign on Oxford, Regent and Bond Streets thanking key workers and heroes during the lockdown.
For more information on our COVID-19 Travel & Transport Advice for West End Businesses click here.
Click here to view our dedicated COVID-19 information and support page.
New West End Garden
In 2018 New West End Company and The Portman Estate created the ‘Wild West End Garden’ in partnership with Wild West End, Baker Street Quarter BID, Marble Arch BID and FM Conway. ‘New West End Garden’ was designed and produced by award-winning garden designer Kate Gould and was showcased at the 2018 RHS Chelsea Flower Show . The garden transformed an urban side street off Oxford Street into a people-friendly green space for workers, residents and visitors to enjoy.
The garden vastly improved the area showing an increase of 47% of people walking through the street and 64% increase in self-reported wellbeing by visitors.
In 2021 the garden was removed to make way for a more permanent feature and New West End Company donated the trees to the local community. The trees found happy homes in a local school, nursery and community centre.
We work in partnership with disability organisation AccessAble to make the centre of the West End more accessible for disabled people.
AccessAble’s Detailed Access Guides tell you all about a venue’s access – hotels and guest houses, places to eat and drink, places to visit and much more. Everyone’s accessibility needs are different, which is why having detailed, accurate information is so important.
Check out access information for New West Company (or affiliate streets) before you leave home or on the move using AccessAble’s Website and App.