COVID RESPONSE

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  • Covid
    response

    Covid
    response

    Covid
    response

    Covid
    response

We are all responding to an exceptional health and economic emergency. The pandemic has led, and will continue to lead, to new models for many business sectors; not least retail, leisure and commercial real estate.

There is a pronounced shift to online and customers wanting to spend their money and time in a more sustainable way. Public policy around social and environmental purpose will be a permanent fixture and will require evolved business models.

We will respond by working with our members and partners to ensure the West End has the best possible opportunities to thrive in a post-COVID and post-Brexit economy.

It has been a challenge to finalise our five-year strategy in the middle of a global pandemic. Our plan is agile with both immediate and longer-term targets. We will be responsive to the trading and political conditions we will all have to navigate, together.

Our immediate priority is to continue to rebuild West End customer demand and support working capital for businesses. We will campaign for policies that build up our future resilience and lead to the revival of the West End’s International Centre.

The West End has an unparalleled reputation internationally and as we recover from COVID, we will need New West End Company more than ever to champion our destination with key city and national promotional agencies, to encourage our clients to return and stay with us in the West End

Paul Jackson, General Manager at Claridges & Chair of Hotel Steering Group