There is a pronounced shift to online and customers wanting to spend their money and time in a more sustainable way. Public policy around social and environmental purpose will be a permanent fixture and will require evolved business models.

We will respond by working with our members and partners to ensure the West End has the best possible opportunities to thrive in a post-COVID and post-Brexit economy.

It has been a challenge to finalise our five-year strategy in the middle of a global pandemic. Our plan is agile with both immediate and longer-term targets. We will be responsive to the trading and political conditions we will all have to navigate, together.

Our immediate priority is to continue to rebuild West End customer demand and support working capital for businesses. We will campaign for policies that build up our future resilience and lead to the revival of the West End’s International Centre.