We will:
Deliver a range of bespoke data sets that will provide members with tailored and actionable insights through New West End Economics, including:
> Weekly Visitor Bulletin: The Weekly Visitor Bulletin will be available to all New West End Company members and associates on a weekly basis. It provides rich insight into visitor and behaviour trends
> Monthly Intelligence Update: The detailed Monthly Intelligence Update is restricted to participating members (those who opt to share data with the programme) only on a monthly basis. The report provides first rate analysis on sales and spend (split by street and merchant category), visitor demographics, dwell time and international travel. A basic version of the report, with top line data only, will be available to all other members that choose not to opt into our programme
> The West End Market Spotlight: The Spotlight Report is available on a bi-annual basis. This is a comprehensive analysis of the previous six months bringing together the West End data in the context of the wider economic and political landscape. Registered members will also receive a customer segmentation and geographical network analysis on a bi-annual basis
> On Street & Online Visitor Surveys: Our visitor survey captures how our customers view our district, what drives them to visit more often and where improvements can be made. These will be carried out every 6 months, with key shifts in attitudes analysed to enable us to respond changing consumer trends
> Annual Member Surveys: Our member survey captures how our members view our performance, which areas they consider the most valuable and where improvements can be made. These will be carried out once a year, with key shifts in attitudes analysed to enable us to respond to member demands and priorities
> State of West End: Draws upon key partners and wider industry data to complement our own data to provide a holistic view of the West End operations. This includes but is not limited to crime statistics, tax free shopping data, vacancy rates, hotel occupancy, travel data and wider Government statistics
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