New West End Company, together with Veolia, the UK’s leading resource management company and Westminster City Council have brought back The Giving Bear – the environmentally friendly life-size light sculpture of a polar bear to London’s West End in time for Christmas.
The light installation will be on display in Berkeley Square Gardens, Mayfair, from 4 – 30 December 2020. Made from over 3,000 reused plastic milk bottles and upcycled wood, The Giving Bear was created at the end of 2019 as a symbol of climate change awareness and charitable giving
over the festive season.
This year, The Giving Bear is also serving as a reminder that it is more important than ever to be kind and thoughtful to others. The Giving Bear encourages small acts of kindness through a fixed £3 charity tap donation
point. Money raised will go to Our Frontline, a partnership between Shout, Mind, Samaritans and Hospice UK, that provides round the clock, one to one mental health support and other wellbeing resources for key workers during the COVID-19 pandemic.
We encourage Londoners who can safely do so, to visit The Giving Bear, take a selfie and share it on social media using the hashtag #TheGivingBear.
Discover more about The Giving Bear here.