Transformation Projects

New West End Company works in partnership with Westminster City Council, the Mayor’s Office, Transport for London and the West End Partnership to deliver new public realm projects throughout London’s West End & Mayfair. Here are a number of transformation projects that are currently underway or have recently been completed to prepare the district for the opening of the Elizabeth line in 2020.

New West End Garden

New West End Company launched a new garden in London’s West End in 2018. It was been created in partnership with The Portman Estate, Wild West End, Marble Arch London BID, Baker Street Quarter Partnership and FM Conway.

‘New West End Garden’ was designed and produced by award-winning garden designer Kate Gould and was showcased at this year’s RHS Chelsea Flower Show.

The garden has transformed a quiet street on The Portman Estate in Marylebone, by removing traffic to create a rich habitat for wildlife, improving air quality and providing a new, calm public space for people living, working and visiting London’s West End. Since its opening dwell time on the street has increased by 44%.

Bond Street

The £10 million public realm improvement scheme is now complete on Bond Street.

Led by New West End Company together with Westminster City Council and Transport for London and supported by major Bond Street retailers and property owners, the project has completely transformed the public space across Old and New Bond Street, helping strengthen its position as the global centre of luxury retail.

Delivered over an 18 month period, the works have been finished ahead of the arrival of the Elizabeth line.

Watch the video showing the project works and completion here.

For information on the street services provided by Westminster City Council and New West End Company click here. For information abut the new Restricted Parking Zone click here.

Oxford Street District Transformation

Westminster City Council cabinet has approved the plans to transform the Oxford Street District.

This provides a once-in-a-lifetime opportunity to create and deliver a long-term vision for the Oxford Street District as we prepare to welcome an additional 60 million annual visits to the West End when the Elizabeth line becomes fully operational in 2020.

A clear vision is essential to guide the future growth of the district and marks a major step towards the creation of a new West End. New West End Company will continue to champion the case for district wide transformation, represent our members’ interests with all the key authorities.

Visit our dedicated web page for further information about the consultation and our response.

The Elizabeth Line

The £14.8 billion Elizabeth line will open in 2019, transforming the traffic and pedestrian flow in the West End with new stations at Bond Street and Tottenham Court Road.

  • 200 million passenger journeys will be made on the Elizabeth line every year, increasing London’s rail capacity by 10%
  • The three West End stations will see an increase in demand of 42% between 2016 and 2021 
  • It is estimated to increase turnover in the West End from £8.8 billion to £13 billion by 2021

The Elizabeth line marks the beginning of a new era for the West End and a once-in-a-lifetime opportunity to transform public realm in the area to strengthen its position as the number one global retail and leisure destination.

Download our Elizabeth line report for more information.

Hanover Square

We are supporting Westminster City Council on a project to transform Hanover Square into an internationally significant public space and support the economic growth of the surrounding area.

The scheme aims to reconfigure and renovate the gardens in the centre of the square and the public realm around it to ensure the space can accommodate the large increase in pedestrian movement expected with the opening of the Elizabeth line station at Hanover Square. 

To find out more about the proposals, visit the Westminster City Council website.

East Mayfair

We are working with Westminster City Council on a project to significantly improve the public realm in the East Mayfair area and reinforce the setting of the area as the centre of the London art world.

These works support the area during a time of considerable change, with the coming of the Elizabeth line, the opening of the new Royal Academy building and entrance on Burlington Gardens, the regeneration of the galleries and associated uses on Cork Street.

The first phase of the scheme includes proposals for Savile Row, Cork Street, Burlington Gardens, Clifford Street, Old Burlington Street and Boyle Street, with later phases set to look further north and east to Conduit Street, St George Street, Pollen Street, Maddox Street, Vigo Street and Sackville Street.

Bird Street

We transformed Bird Street, a disused space off Oxford Street, into the world’s first ‘Smart Street’.

The pilot project, which was funded through Transport for London’s Future Streets incubator scheme along with the Marylebone Low Emission Neighbourhood following a successful application by New West End Company, provided a welcome oasis of sustainability and innovation for visitors, workers and shoppers in the West End.

The tech-friendly, traffic-free hub off Oxford Street was transformed with a range of cutting edge sustainable technologies, including Pavegen technology, which generates electricity from pedestrian movement, and Airlite’s revolutionary air purifying paint.

The new space also featured a curated collection of pop-ups, delivered in partnership with Appear Here, to further transform the street with a revolving mix of cutting edge fashion, technology and alfresco dining.

The pilot ended on 21 December 2017.