Welcome Back: Encouraging the Return of our West End Customers

Recovery Consumer Marketing

Our district-wide recovery campaigns are designed to boost consumer confidence and attract footfall back to the West End over the Summer and in the lead up to Christmas trading and beyond with a package of promotions and activations to enhance the trading environment for both businesses and consumers.

As we begin to return to a sense of normality, we want to encourage Londoner’s to visit and experience the West End throughout Summer. Click below to read our full Welcome Back Pack which outlines our campaigns and activations that your business can get involved in. These include:

  • Parking & Secure Cycle discounts to make it more affordable for visitors to drive and cycle to the West End
  • Exclusive offers and promotions from retail and restaurants for shoppers to activate when visiting
  • Consumer Destination Newsletter – An ‘All you need to know’ about summer shopping – including Travel Tips, Best Buys, Where to Eat, VIP Treats
  • Influencer and Social Media Days Out to create engaging content to promote and showcase the West End cultural & leisure offer and COVID secure measures in place

Click to Read our Welcome Back Pack

We are also working closely with our wider West End destination partners and tourism bodides including London & Partners and VisitBritain to ensure that our recovery campaigns are as aligned and far-reaching as possible.

For any marketing queries, please contact:

Recovery Advocacy

With footfall at just 27% of last years, half that of UK high streets, the West End is facing an economic crisis which threatens its future as a global shopping, entertainment and business centre.

We are calling on the Government to focus on five key areas:

  1. Transport: encourage people to use trains, tubes and buses
  2. Consumer confidence: encourage more people back into the West End
  3. International visitors: attract more high spending international visitors
  4. Business support: extend businesses support for companies still unable to operate effectively
  5. Planning, licencing and regulation: greater flexibility to enable recovery and growth

Click here to see a summary document on these five key asks and three issues raised in a letter to the Mayor.

We appreciate that all of us are undergoing an extremely difficult time as we tackle the impact of COVID-19.  We would be happy to discuss these issues and how we can continue to work together to support London’s businesses and jobs.

If you or your colleagues would like to discuss any of these issues, please contact myself or our Head of Advocacy, Paul Barnes, at pauldavoutbarnes@gmail.com.

Wed 29 July 2020