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Our 2020 Strategy & Annual Plans

The West End has seen great change; major public realm work is complete on Bond Street, with 60% more pedestrian space, and we are working closely with Westminster City Council to shape the future vision for the Oxford Street District, and with our partners The Crown Estate on the evolution of Regent Street. The Elizabeth line will result in 60 million additional annual visits once it has fully opened in 2022, benefiting businesses across the West End with an extra £1 billion in turnover each year.

Over this term (2016-2021) we will continue to drive footfall, sales and investment opportunities. We will work closely with businesses and partners on our advocacy programme to support business grwoth. We will be a key partner delivering a new West End.

Read our 2020 Business Strategy


  • Raise £10 million of additional commercial income

  • Reduce bus traffic by 50%

  • Deliver £220 million Transformation Schemes

  • 200 New & refurbished businesses

  • Secure £100 million global media coverage for the West End

  • Generate £6 million spend from our ‘By Appointment’ scheme in retail & hotels

  • Reach 10,000 Local Customer Subscribers

  • 75% Member satisfaction

  • Freight & waste consolidation across 74 streets

  • Implement Chinese Payment Systems across 200 Businesses

Our Annual Plans

Over the past few years a number of public realm upgrades have completely transformed the district, our business rates campaign has intensified and we have delivered several high profile marketing campaigns for the West End & Mayfair.

As we are facing unprecedented economic and political change this year, New West End Company is also implementing our 3D programme for London’s West End & Mayfair. This will focus on:

  • Data – the launch of our world-first consumer analysis service in partnership with PwC
  • Digital – rolling-out free customer WiFi throughout our district with ‘always on” customer channels
  • Delivery – the start of the Oxford Street District transformation programme and an improved customer service to our member businesses

View our Annual Business Plans to see how we plan to support this transformation and deliver a new West End.