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Our 2020 Strategy

We are now on the brink of even greater change in the West End. Major public realm work is underway on Bond Street, we are shaping the future vision for the Oxford Street District and the Elizabeth Line opening will result in 60 million additional annual visits by 2020 benefiting businesses in Regent Street, Mayfair and the wider West End with an extra £1 billion in turnover each year.

Over the coming four years we will continue to drive footfall, sales and investment opportunities. We will work closely with businesses and partners so the West End is ready for the Elizabeth Line. We will be a key partner delivering a new West End.

Click here to read more about our progress on our 2020 vision.


  • Raise £10 million of additional commercial income

  • Increase visitor dwell time by 20% (from 2018 baseline)

  • Deliver £225 million Transformation Schemes

  • 200 New & refurbished businesses

  • Secure £100 million global media coverage for the West End

  • Generate £6 million spend from our ‘By Appointment’ scheme in retail & hotels

  • Deliver 2000 West End jobs & apprenticeships

  • 85% Member satisfaction

  • Freight & waste consolidation across 74 streets

  • Political commitment to devolve & reform business rates