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Our 2021-2026 Business Strategy

The West End has seen great change; major public realm work is complete on Bond Street, with 60% more pedestrian space, and we are working closely with Westminster City Council to shape the future vision for the Oxford Street District, and with our partners The Crown Estate on the evolution of Regent Street. The Elizabeth line will result in 60 million additional annual visits once it has fully opened in 2022, benefiting businesses across the West End with an extra £1 billion in turnover each year.

Over this term (2016-2021) we will continue to drive footfall, sales and investment opportunities. We will work closely with businesses and partners on our advocacy programme to support business grwoth. We will be a key partner delivering a new West End.

Read our 2021-2026 Business Strategy


Over the next five years, we will be working with our members and partners to deliver further transformation and services to the West End. Our immediate aim over the next two years is to return the West End’s International Centre to 2019 levels of sustainable economic performance. Our plan will be delivered through our three core pillars:

  • Customer Experience: Our customers will benefit from excellence and convenience when they visit, with streets that are clean, safe and healthy with seamless digital and physical interactions.
  • Campaigning: We will lead campaigns and initiatives that support economic, environmental and social progress.
  • Insights & innovation: We will deliver cutting-edge data and insights around social, environmental and economic impact for our members that will allow them to make better informed, and more responsive, businesses.

View our Annual Business Plans to see how we plan to support this transformation and deliver a new West End.