Who we are/Our Vision

Our shared vision is to make the West End’s
International Centre the most diverse, sustainable
and inspiring place to visit and do business.

Our Mission

Our mission is to create value for all our members, supporting sustainable growth, with our immediate goal being to return our district to £10 billion annual turnover by 2025. Our plan will be delivered through our four core pillars:

Business Plan 2023-2026

CUSTOMER EXPERIENCE

Our customers will benefit from excellence and
convenience when they visit, with streets that are
clean, safe and healthy with seamless digital and
physical interactions.

CAMPAIGNING

We will lead campaigns and initiatives that support
economic, environmental and social progress.

INSIGHTS & INNOVATION

We will deliver cutting-edge data and insights
around social, environmental and economic impact
for our members that will allow them to make better
informed and more responsive business decisions.

A SUSTAINABLE DISTRICT

We will reduce the environmental impact of our
services, member businesses and visitor activities
while adding social value to the district

Delivering for our members, every year.

Our achievements over the past decade have shown that we are a catalyst for transformation and delivering a return for West End businesses.

Annual turnover of

£10 billion by the

end of 2025

Annual Delivery Leaflets

View our Annual Billing Leaflets to see how we support transformation across London’s West End.

2024/25 Billing Leaflet 2022/22 Billing Leaflet

2023/24 Billing Leaflet 2021/22 Billing Leaflet

Our Partners

To achieve transformation in London’s West End, New West End Company works closely with a range of partners across the public and private sectors.

Our Team

We are a results-driven team delivering for our members and partners

Our Bid Area

Explore our BID Area.

Our Governance

To achieve transformation in London’s West End, New West End Company works closely with a range of partners across the public and private sectors.