Who We Are

Delivering for our members, driving forward London’s West End & Mayfair

We work daily to drive forward the business performance of our members across the West End & Mayfair.

Working alongside the public sector and business partners, we represent, promote and deliver a range of programmes and campaigns supporting business and the wider West End community.

As a catalyst for change, we provide trading insights, help drive footfall and sales along with securing funding and investment opportunities to maintain the area’s position as the world’s top retail and leisure destination.

We deliver sustainable street management to 74 streets and over 600 UK & international businesses to ensure a world-class experience for our members and their customers.

We are a key partner delivering a new West End.

Our Vision: To make London’s West End & Mayfair the world’s first choice for visitors, businesses and investors.


To attract consumers to our district, keep them here longer and to draw them back again.

  1. To secure the West End & Mayfair’s future as the world’s number one retail and leisure district

  2. To be an effective champion and influencer of policies that deliver economic growth

  3. To be an authoritative global voice on London’s West End & Mayfair

  4. To evidence our impact over time through increased spend and enhanced values

More on our 2020 strategy