Working with Colliers Retail Strategy & Analytics team, we have applied a data-driven approach to understanding current performance trends across our District to provide you, our members and partners, with a forward-looking view of retail & leisure sales performance and the evolution of sales trends over the next 10 years across multiple economic scenarios.

This year, the report is forecasting that West End retail turnover will reach £8.6 billion. This represents an astonishing 73% growth on 2021 levels (£4.9 billion) and puts us on track to hit the £10 billion sales target by 2024, surpassing our original 2025 forecast.

The report was launched exclusively in The Times, with wider coverage in the Evening Standard, The Telegraph, City AM, Retail Gazette, Drapers, Estates Gazette and The Retail Bulletin.

This truly is a reflection of our District’s resilience, and we hope it will instil confidence in the future of London’s West End as the most diverse, sustainable, and inspiring place to visit and do business. The Board, led by our Chairman Sir Peter Rogers and the full team at New West End Company look forward to working with you and your colleagues as we strive toward this epic recovery, welcoming back our customers, businesses and investment to our District. Click here to access the report.