COVID-19: Key Links & Information

The Covid-19 virus is having a global impact on all of us. We are following official advice and taking the health precautions recommended, while actively working with our members and the authorities.

Reopening in Tier 2

London will be placed in Tier 2 once lockdown ends on Wednesday 2 December. The tier’s will next be reviewed on Wednesday 16 December. Please see below an overview of the restrictions and rules in Tier 2 and what this means for businesses:

  • The “rule of six” remains in place; including in a garden or a public space
  • Non-essential retail, businesses and venues can continue to operate, in a COVID-Secure manner, other than those which remain closed by law, such as nightclubs

Hospitality & Leisure Businesses

  • Pubs and bars can only remain open if they are operating as restaurants. All hospitality venues can only serve alcohol with substantial meals
  • Hospitality businesses selling food or drink for consumption on their premises are required to:
    • provide table service only
    • close between 11pm and 5am (hospitality venues in airports, ports, transport services and motorway service areas are exempt)
    • stop taking orders after 10pm
  • Hospitality businesses and venues  can continue to sell food and drink after 10pm as long as this is through delivery service, click-and-collect or drive-through

Venues, Functions, Places of Worship & Sports

  • The 11pm closure applies to casinos, cinemas, theatres & museums. Cinemas, theatres and concert halls can stay open beyond 11pm in order to conclude performances that start before 10pm
  • Public attendance at outdoor and indoor events is permitted with restrictions 
  • Public attendance at spectator sport and business events can resume inside and outside, subject to social contact rules 
  • Places of worship remain open but you must not socialise with people from outside of your household or support bubble while you are indoors 
  • Weddings and funerals can go ahead with restrictions on numbers of attendees – 15 people can attend wedding ceremonies and receptions, 30 people can attend funeral ceremonies
  • Outdoor sport and exercise classes can continue, while indoor activities are only permitted if it is possible for people to avoid mixing with people they do not live with 


  • Travel to work, venues and amenities is allowed but people should aim to reduce the number of journeys made where possible
  • If you live in a tier 2 area, you must continue to follow tier 2 rules when you travel to a tier 1 area. Travel to a tier 3 area should be for essential reasons only, such as work, education or for medical treatment or care

National Lockdown

Following on from the Prime Minister’s announcement on Saturday evening, please see further details below on the upcoming lockdown restrictions. At New West End Company, we are working closely with the authorities to push Government to prioritise fixing the issues with the track & trace system, provide urgent reassurance for the survival of retail and offer clearer and more focussed financial support for our member businesses. 

An overview of the National Lockdown:

From Thursday 5 November, everyone must stay at home, and may leave only for a limited set of reasons. These include:

  • For education
  • For work, if you cannot work from home
  • For exercise and recreation outdoors, with your household, support bubble or on your own with one person from another household
  • For all medical reasons, appointments and to escape injury or harm
  • To shop for food and essentials
  • And to provide care for vulnerable people, or as a volunteer

Non-essential shops, leisure and entertainment venues will be closed. Click and collect services can continue but with no entry to the store and essential shops, including supermarkets, will remain open.

Pubs, bars, restaurants must close, except for takeaway and delivery services.

People should work from home wherever possible. Workplaces should stay open where people cannot work from home – for example, in the construction or manufacturing sectors.

Financial Support: 

  • As announced on Thursday 5 November, the Coronavirus Job Retention Scheme will be extended through until March. Workers can retain their job and be paid at least 80% of their salary up to £2500 a month. Businesses will be asked to cover National Insurance and employer pension contributions. The flexibility of the current scheme will also be retained to allow employees to continue to work where they can
  • Businesses can also apply for £1,000 for every furloughed employee kept on until at least the end of January, or £1,500 for each unemployed 16- to 24-year-old given a ‘‘high-quality’’ work placement for at least six months.
  • Businesses that are forced to close will receive grants of up to £3,000 per month under the Local Restrictions Support Grant 
  • £1.1 billion is being given to Local Authorities for one-off payments
  • The Job Support Scheme will not be introduced until after Coronavirus Job Retention Scheme ends

Business Grants:

Businesses required to close due to local or national restrictions will be eligible for the following:

  • For properties with a rateable value of £15k or under, grants to be £1,334 per month, or £667 per two weeks;
  • For properties with a rateable value of between £15k-£51k grants to be £2,000 per month, or £1,000 per two weeks;
  • For properties with a rateable value of £51k or over grants to be £3,000 per month, or £1,500 per two weeks.

For more information on the latest economic support measures, click here.

Click below for industry specific Government Guidance & Advice

Shops & Branches

Restaurants, pubs, bars & takeaway services

Hotels & other guest accommodation

Offices & contact centres

Close contact services

Support & Relief

We have worked closely with national and local trade bodies and businesses to campaign the Government to take neccessary measures to support cashflow for businesses during the pandemic:

  • A 12-month business rate holiday for the retail, hospitality and leisure industries has removed a major fixed cost.  
  • The Coronavirus Job Retention Scheme where the government will meet up to 80% of employee salaries up to £2,500 per month. 
  • A new Coronavirus Business Interruption Loan scheme.
  • VAT payments deferral for 3 months. 

Download our summary pack, outlining the various Government relief measures and New West End Company services that are available to your business.

Download our COVID-19 Business Support Guide

New West End Company is still providing 24 hour security across the district, supporting our operational members as they reopen. Our Security Team is still running at full capacity, and our overnight Dog Patrol services remain fully functional. You can contact the Security Team on 07900 738 810 or at

Key Government & Business Support Links

Please see below links to the latest Government information and advice on Coronavirus:

Mon 16 March 2020