COVID-19: Key Links & Information

The Covid-19 virus is having a global impact on all of us. We are following official advice and taking the health precautions recommended, while actively working with our members and the authorities.

Latest Restriction Advice

Please see some further details on how different businesses and industries may be affected, along with key links to guidance and advice. We want to ensure that the whole of the West End is compliant to these new legal restrictions to enable us to welcome colleagues and customers to the district in a covid-secure way.

An overview of the latest restrictions:

  • Office workers who can work from home should do so
  • All pubs, bars and restaurants must operate a table service only. They must now close at 10pm. This applies to takeaways too, but deliveries can continue after 10pm
  • Face coverings must be worn by all retail and hospitality staff, passengers in taxis and in restaurants and bars when not consuming food and drink
  • Premises that breach the rules can be closed
  • A maximum of 15 people can attend weddings but 30 can still attend funerals
  • The roll out of spectators returning to sport and business conferences has been postponed

These rules will be enforced by tighter restrictions. It will now be a £200 fine for a first offence, rising from £100. 

New measures for hospitality, leisure and tourism, close contact services and local authority venues:

  • All pubs, bars, cafes and restaurants must close at 10pm
  • Businesses will be restricted by law to table service only, except for takeaways
  • Table bookings of more than six are not allowed and groups can’t mingle.
  • Businesses are legally required to take customers’ contact details so they can be traced. Businesses can be fined up to £10,000 if they take reservations of more than six, do not enforce social distancing, or do not take customers’ contact details
  • Staff in hospitality venues must now wear masks, as must customers when not seated at their table to eat or drink. The penalty for not wearing one, or breaking the ”rule of six” has doubled to £200 for a first offence

In order to ensure that businesses are able to remain open, you must:

  1. Ask one member of every party who visits your premises to provide their contact details to assist NHS Test and Trace. Refuse entry to those who refuse to provide contact details.
  2. Have a system in place to ensure that you can collect that information from your customers and visitors, and provide this data to NHS Test and Trace, if it is requested. Check what data you need to collect and how it should be managed.
  3. Keep a record of all staff working on your premises and shift times on a given day and their contact details.​
  4. Display an official NHS QR code poster from 24 September 2020, so that customers and visitors can ‘check-in’ using this option as an alternative to providing their contact details. Official NHS QR posters can be generated here online here

Additional Priority Actions for Visitor Economy, Retail & Hospitality Businesses

  • Complete a COVID-19 risk assessment. Share it with all your staff. Find out how to do a risk assessment.
  • Clean more often. Increase how often you clean surfaces, especially those that are being touched a lot. Ask your staff and your customers to use hand sanitiser and wash their hands frequently.
  • Ask your customers to wear face coverings in any indoor space or where required to do so by law. That is especially important if your customers are likely to be around people they do not normally meet. Some exemptions apply. Check when to wear one, exemptions, and how to make your own.
  • Make sure everyone is social distancing. Make it easy for everyone to do so by putting up signs or introducing a one way system that your customers can follow.
  • Increase ventilation by keeping doors and windows open where possible and running ventilation systems at all times.
  • Take part in NHS Test and Trace by keeping a record of all staff and contractors (not customers) for 21 days. This is now enforced in law. Some exemptions apply. Check ‘Maintaining records of staff, customers and visitors to support NHS Test and Trace’ for details.
  • Turn people with coronavirus symptoms away. If a staff member (or someone in their household) or a customer has a persistent cough, a high temperature or has lost their sense of taste or smell, they should be isolating.

Click below for industry specific Government Guidance & Advice

Shops & Branches

Restaurants, pubs, bars & takeaway services

Hotels & other guest accommodation

Offices & contact centres

Close contact services


Support & Relief

We have worked closely with national and local trade bodies and businesses to campaign the Government to take neccessary measures to support cashflow for businesses during the pandemic:

  • A 12-month business rate holiday for the retail, hospitality and leisure industries has removed a major fixed cost.  
  • The Coronavirus Job Retention Scheme where the government will meet up to 80% of employee salaries up to £2,500 per month. 
  • A new Coronavirus Business Interruption Loan scheme.
  • VAT payments deferral for 3 months. 

Download our summary pack, outlining the various Government relief measures and New West End Company services that are available to your business.

Download our COVID-19 Business Support Guide

New West End Company is still providing 24 hour security across the district, supporting our operational members as they reopen. Our Security Team is still running at full capacity, and our overnight Dog Patrol services remain fully functional. You can contact the Security Team on 07900 738 810 or at security@newwestend.com


Key Government & Business Support Links

Please see below links to the latest Government information and advice on Coronavirus:


Mon 16 March 2020