Attracting customers and increasing spend

A programme of world-class events and campaigns across the district further positions the West End & Mayfair as the retail, gourmet and cultural heartland of the capital, promotes our vision for a new West End and encourages people from around the world to visit us again and again.

Highlights include the Regent Street traffic-free events and Christmas campaigns and illuminations that decorate Bond, Oxford and Regent Street every year. Last year 3 million visitors attended these events, generating £1.5 million in sponsorship income.

Our ‘By Appointment’ initiative, a bespoke service providing curated experiences across the West End, resulted in £3.1 million direct spend into member businesses.

To download our 2019-2021 marketing calendar, click here.

For further details on any of our marketing activities please contact the relevant Associate Director:

Bond Street & Mayfair: Katie Thomas

Oxford Street & Regent Street: Luciana Magliocco


Promoting inward investment

Building on our strong presence on UK national and trade media platforms, we enhance our area’s reputation and promote the vast opportunities available in the West End to future occupiers and corporate investors through our inward investment programme.

This has seen us promote the West End on a global stage at key retail and real estate forums including MAPIC, LREF and MIPIM, generating over £10 million in coverage reaching 50 million people worldwide.

For details on our inward investment programme please contact Alice Murphy at

Local marketing

New West End Company run an exclusive local workers loyalty scheme available to businesses on and around Regent Street. The scheme entitles members to more than 150 exclusive offers across fashion, food, entertainment and well-being alongside invites to bespoke events.

To find out more, click here.

  • 3 million additional visitors to our traffic-free events in 2019

  • £5 million sponsorship income

  • ‘By Appointment’ service brought in £3.1 million for member businesses

  • Inward investment programme reached 50 million people worldwide