Travel & Transport Advice for London’s West End

Parking discount for businesses in East Mayfair

As part of the project to improve the street environment in the East Mayfair area, including changes to parking, servicing and loading controls, New West End Company has negotiated a discount with QPark for our businesses.

Your contractors and suppliers coming to work or make deliveries in the area will be able to park in the QPark car park on Old Burlington Street with a 30% discount. The all-day rate will be £30.

The 30% discount starts from 15 September 2021 and can be accessed by entering the pre book code NWEC2022 via this link:

The £30 all day rate for up to 24 hours also starts from 15 September 2021 and can redeemed via validation ticket that can be given to each retail unit in the area, please contact for more information.

Parking and loading times will be restricted in East Mayfair from August 2021 as part of a pilot project to improve air quality and reduce congestion in the area. For more information see

Central London Footways Map

In partnership with central London BIDs and TfL, London Living Streets has produced a footways map, highlighting the easy walking routes in and around central London for commuters and day-trippers. Click here to find out more.

Cycling to the West End

As we welcome people back to the West End, cycling offers a good alternative means of getting here. Below outlines how we are making it as easy as possible for people to make that choice, including gaining confidence, planning your route, finding somewhere to park, keeping your bike secure, and how you can get it checked over.

For further London cycling advice, sign up to the London Cycling Campaign here to access more resources.

Route Planning and Cycle Parking

You can view cycle routes, including QuietWays, via the Transport for London cycle routes map and plan your journey via the new TfL Go app.

Once you arrive in the West End, you can scan our QR codes to access the bespoke map which includes details of where you can park your bike. We have been working with Westminster City Council and other key partners to install additional cycle parking infrastructure around the area. This includes our own bike parking bays in partnership with Cycle Hoop, as well as locations for Santander docking stations and secure parking facilities such as SpokeSafe(operating out of Q Park carparks) and Bike Drop (launched by The Crown Estate).

FREE Bike Health Check and Secure Bike Marking 

From October, New West End Company is partnering with BIKE-DROP and Heart of London Business Alliance to offer FREE bike health check sessions in the West End, where the experienced team check everything on your bike from wheels, brakes, gears and tyre pressure to lights, racks, pedals, saddles and more. The sessions also offer FREE bike marking. Registering your bike helps police and retailers identify and verify the legitimate owner of bikes that have been stolen or are being resold. Over 150 cyclists made use of our sessions in September and October last year. 

Sessions will run from 4-7pm as follows:

Tuesday 5th October – Piccadilly DROP, 48 Haymarket, SW1Y 4SE

Wednesday 6th October – Regent Street DROP, 56 Conduit St, W1W 7SW

Thursday 7th October – Oxford Circus DROP, 61 Great Portland St, W1W 7LL

Tuesday 12th October – Piccadilly DROP, 48 Haymarket, SW1Y 4SE

Wednesday 13th October – Regent Street DROP, 56 Conduit St, W1W 7SW

Thursday 14th October – Oxford Circus DROP, 61 Great Portland St, W1W 7LL

Tuesday 19th October – Piccadilly DROP, 48 Haymarket, SW1Y 4SE

Wednesday 20th October – Regent Street DROP, 56 Conduit St, W1W 7SW

Thursday 21st October – Oxford Circus DROP, 61 Great Portland St, W1W 7LL

Additionally if you would like to try out BIKE-DROP’s fantastic valet bike parking service for just £1, go to, select day PASS and use promo code BIKEDROPWESTEND at checkout – code can only be used once per person and is valid until October 31st, 2021. 

More information on BIKE-DROP click here and for more information on the Bike Register database click here.

Cycle Skills and Confidence Training

Cycle skills and confidence training is available FREE for local employees through Westminster City Council and Cycle Confident. For more details or to book a session, visit the Cycle Confident website here. Transport for London also offer FREE online cycle skills training. Once you’ve completed the four short modules, you will be rewarded with a 24- hour access code for Santander Cycles, with all 30-minute journeys included. Visit the TfL Cycle Hub to find out more

Cycle to Work Scheme

Cycle to Work schemes are a great way to encourage employees to opt for the cycle commute. Government guidanceis available for employers on how to go about implementing this in the workplace.

Bike Buddy Scheme

Those less confident with cycling but keen to be able to cycle to work may find it useful to use British Cycling’s Bike Buddy finder. Linking with one of the thousands of volunteers near to where you live or work can help you to plan the best route and have someone to cycle into work with.

Metropolitan Police Advice

The Metropolitan Police have published 10 ways to prevent bike theft:

1. Register it: Get your bike security marked and registered at BikeRegister. It’s a highly effective, visible deterrent to bike thieves. They know that if they are caught with a registered bike, the owner can be traced and they will be arrested. 

2. Record it: Remember to record details of your bike such as the frame number (normally found underneath the bike between the pedals or where the back wheel slots in), the BikeRegister number plus any other distinguishing features, and take a photo.

3. Double-lock it: It can take thieves as little as few seconds to cut through some locks, so use two good quality locks, at least one of which is a D-lock.

4. Lock the lot: Lock the frame and both wheels to the cycle parking stand.

5. Secure it: Secure your bike as close to the stand as possible to give any thieves little or no room to manoeuvre.

6. Remove the removable bits: Take parts that are easy to remove with you. Or use locking skewers or nuts which can increase security by securing the bike’s components to the frame permanently, making it difficult for thieves to steal detachable parts.

7. Park secure: Lock your bike at recognised secure cycle parking. It should be well lit and covered by CCTV.

8. Remember safety begins at home: Take the same care to lock your bike securely at home as you would on the street.

9. Check ownership: Ask for proof of ownership and check the bike frame number on the Bike Checker at BikeRegister.

10. Act fast: If your bike has been stolen, contact the Metropolitan Police as soon as possible (you can report a crime online). Give them your frame number, BikeRegister number, a photo and any other details and make sure you update the status on BikeRegister. The sooner they know, the sooner they can act, which might stop it being sold on.