New West End Company works closely with public partners and our wider West End businesses, organisations and residents to ensure that the projects and activities delivered are in the best interests of our community.

Neighbourhood Forums

Neighbourhood Forums

As a BID, we bring together the voices of the business community and ensure that any planned activity or projects benefit the wider West End.

New West End Company sit on all four Neighbourhood Forum’s in the West End. The Mayfair Forum, Soho Forum, Fitzrovia West Forum & Marylebone Forum. These Forums, consisting of businesses, community groups and residents, help safeguard the unique, individual districts that make up the West End.

Click the links below to find out more about each forum.

Working with the Lord Mayor of Westminster

Supporting the Lord Mayor’s chosen charity partners, Cardinal Hume Centre and MCC Foundation.

Cardinal Hume Centre support local young people and families to escape homelessness.

The MCC Foundation, promotes cricket to different communities across the country through free training and matches and helping to inspire communities and promote physical and mental wellbeing.

Cllr Rigby, Lord Mayor of Westminster said: 

“I have long been impressed with the work the Cardinal Hume Centre does in providing a lifeline to young people and families. There are complex reasons why people become homeless, and the Cardinal Hume Centre is fantastic at helping young people who, for whatever reasons, have ended up on the streets.

One of my key themes for the Mayoral year will be getting our young people fit and engaged with sport. I can think of no better partner than the Marylebone Cricket Club Foundation, which does an amazing job introducing children and teens to the game. Cricket is for everyone, and the MCC Foundation works in communities where young people might not perhaps have thought of trying it.”

Click below to find out more about each charity and donate.

New West End Garden

In 2018 New West End Company and The Portman Estate created the ‘Wild West End Garden’ in partnership with Wild West End, Baker Street Quarter BID, Marble Arch BID and FM Conway.

‘New West End Garden’ was designed and produced by award-winning garden designer Kate Gould and was showcased at the 2018 RHS Chelsea Flower Show. The garden transformed an urban side street off Oxford Street into a people-friendly green space for workers, residents and visitors to enjoy.

The garden vastly improved the area showing an increase of 47% of people walking through the street and 64% increase in self-reported wellbeing by visitors.

In 2021 the garden was removed to make way for a more permanent feature and New West End Company donated the trees to the local community. The trees found happy homes in Portman Early Childhood Centre, Grand Junction community Centre and other projects elsewhere in London, including a permanent home for trees as part of the Westminster Bridge Road regeneration project in Lambeth.