Transformation Projects

Find out about our transformation projects that are currently underway or recently completed.

Bond Street

Carried out over an 18-month period, the £10 million public realm improvement scheme was completed in 2018.

Delivered by New West End Company in partnership with Westminster City Council, Transport for London, Publica, NRP and FM Conway-WSP and supported by major Bond Street retailers and property owners, the project has completely transformed the public space across Old and New Bond Street, helping strengthen its position as the global centre of luxury retail.

Watch the video showing the project works and completion below.

Oxford Street District £150 million Transformation

In February 2021 Westminster City Council launched its framework for the ambitious new plans to revive Oxford Street and the wider District.

The new Oxford Street District (OSD) framework is to reinvent the high street for a post pandemic recovery and also for the longer term. It builds on previous work and represents confirmation of the Council’s significant commitment to the area.

The framework reimagines the nation’s favourite high street through the following themes: GREENER, SMARTER, FUTURE and TOGETHER to create a globally competitive centre for innovative retail, commercial activities, culture and living. To see the council’s new framework for the Oxford Street District and other associated projects and temporary improvement works, visit: www.osd.london

The Elizabeth Line

The £18 billion Elizabeth line will transform the traffic and pedestrian flow in the West End with its new stations at Bond Street and Tottenham Court Road opening in 2022.

Delivery is now in the final complex stages and once fully operational it is expected to serve around 200 million passengers a year. It is due to be completed this year.

The Elizabeth line marks the beginning of a new era for the West End and a once-in-a-lifetime opportunity to transform public realm in the area to strengthen its position as the number one global retail and leisure destination.

Hanover Square

We are supporting Westminster City Council on a project to transform Hanover Square into an internationally significant public space and support the economic growth of the surrounding area.

In September 2021 the newly transformed gardens were opened to the public with a beautiful new design and planting. The new scheme for the gardens includes musical railings, a water feature, and festive lighting.

The pedestrian space has been improved to ensure it can accommodate the increase in pedestrian movement expected with the opening of the Elizabeth line station at Hanover Square.

Publica produced the vision and concept design for Hanover Square for Westminster City Council, collaborating with Norman Rourke Pryme, Dr Todd Longstaffe-Gowan, and WSP-PB.

To find out more about the proposals, visit the Westminster City Council website.

East Mayfair

Improving the public realm in the East Mayfair area and reinforcing the setting of the area as the centre of the London art world.

These works support the area during a time of considerable change, with the coming of the Elizabeth line, the opening of the new Royal Academy building and entrance on Burlington Gardens, and the regeneration of the galleries and associated uses on Cork Street.

The first phases of the scheme have included a renovation of the public realm on Savile Row, Cork Street, and Cork Street Mews. In May 2021 the works on Burlington Gardens were completed, seeing the area transformed into a civic space by facilitating the shared use of the street by pedestrians, cyclists, and vehicles.

Clifford Street and Old Burlington Street will follow as the next stage of the project, with later phases set to look further north and east to Conduit Street, St George Street, Pollen Street, Maddox Street, Vigo Street, Boyle Street and Sackville Street.

Publica designed the vision and strategy for East Mayfair’s public realm alongside NRP, for The Pollen Estate, NBIM, O&H and the Royal Academy of Arts, in consultation with the Savile Row Strategic Group, Native Land and WCC.

New West End Garden

In 2018 New West End Company and The Portman Estate created the ‘Wild West End Garden’ in partnership with Wild West End, Baker Street Quarter BID, Marble Arch BID and FM Conway.

‘New West End Garden’ was designed and produced by award-winning garden designer Kate Gould and was showcased at the 2018 RHS Chelsea Flower Show. The garden transformed an urban side street off Oxford Street into a people-friendly green space for workers, residents and visitors to enjoy.

The garden vastly improved the area showing an increase of 47% of people walking through the street and 64% increase in self-reported wellbeing by visitors.

In 2021 the garden was removed to make way for a more permanent feature and New West End Company donated the trees to the local community. The trees found happy homes in a local school, nursery and community centre.