New West End Company works closely with Westminster City Council, the Mayor’s Office & Transport for London in partnership with our wider West End community of businesses and residents to ensure that projects and activities delivered are in the best interests of our community.

Neighbourhood Forums

New West End Company sit on all four Neighboughhood Forum’s in the West End. The Mayfair Forum, Soho Forum, Fitzrovia West Forum & Marylebone Forum. These Forums, consisting of businesses, community groups and residents, help safeguard the unique, individual districts that make up the West End. As a BID, we bring together the voices of the business community and ensure that any planned activity or projects benefit the community as a whole.

Regent Street & St James's

Regent Street is the capital’s original shopping destination. With its history in retail dating back over 200 years, it is now home to world-class flagship stores including Microsoft, Burberry and Belstaff.  Visitors can discover a huge range of unique experiences such as personalisation services at Hunter Boots, complimentary gift packaging at Burberry, Kiehls and Space NK, and incredible alfresco dining in Heddon Street’s heated courtyard at Fallow, Piccolino and Heddon Street Kitchen.

In St James’s you will find an eclectic array of restaurants including Scully, Rochelle Canteen at The ICA and Cafe Murano, as well as the Michelin starred Ikoyi, and Aquavit. The area’s boutiques and fine tailors are bursting with expert advice to help make a one of a kind Christmas. Customers can enjoy their purchases gift wrapped at Arc’teryx, Emma Willis and Benson & Clegg, as well as monogramming services from Emma Willis and Harvie & Hudson.

Regent Street and St James’s are home to London’s largest Christmas lights display, “The Spirit of Christmas” with 300,000 LED lights on the 45 handcrafted Spirits and 64 sparkling white nets creating a canopy of light across the West End.

Oxford Street

For the Christmas installation this year Oxford Street has partnered with iconic department store Selfridges to create a heartfelt poem, ‘To London With Love’ which pays tribute to heroes up and down the country.  The 2020 Hero Campaign welcomes members of the public to nominate those who have gone above and beyond to support their neighbours, community and strangers during the pandemic – with a new hero’s name appearing in lights at the Oxford Circus gateways for one week at a time.  The vivid blue banners run the length of Oxford Street with a total of 216,000 LED lights.

Selfridges is launching its first ever outdoor Christmas Market, including London’s best street food traders curated in partnership with the founder of Street Feast. Family-friendly fairground rides will keep visitors entertained, along with a bespoke tunnel of light, real Christmas trees, wreaths, decorations and hand-picked gifts to help spread the festive cheer. The Christmas Market on the Mews will be open daily throughout December: 4 – 9pm on weekdays and 12 – 9pm at weekends.

The Selfridges Christmas Shop builds on the brands on-going commitment to change the way we shop. The new sustainable collection features dozens of brands including many artisan and small enterprises (often UK based) and well over 1,000 different product lines – it is by far, the largest sustainable collection Selfridges has ever sold from its Christmas Shop and the largest on the UK high street. The Workshop offers personalised decorations, gifting sacks, stockings and crackers using planet-friendly organic cotton, recyclable card, paper, and reduced plastic packaging.

The John Lewis flagship shop boasts its largest ever Christmas Tree forest, with over 40 different styles to walk through and showcases seven new festive trends as well as a one stop gift emporium.  The festive footpath boasts 1,332 beautiful hanging green baubles and 1,500 individual light bulbs to light the way.

 The Lush store offers an abundance of pre-wrapped gifts using reusable and recyclable materials.  Personalised gifting allows customers to make their own gift using a sustainable fabric Lush Knot Wrap.

Bond Street

For beautiful light installations visit Bond Street to see the peacock-inspired Christmas lights, with 250,000 individual bulbs illuminating London’s famous luxury destination, and the Christmas Tree which is traditionally dressed but with a magic reveal when you scan the QR code. One for the Instagram feed is Cartier’s festive flagship store with its giant scarlet bow and peering panther.  Whilst Christian Dior has large illuminated stars and snowflakes scattered across the shopfront and Tiffany & Co has ‘1837 Blue’ neon Christmas trees.

Enlist the help of the new Concierge Gift Service at Fenwick of Bond Street that can pick, wrap and deliver your shopping to your home. Simply pre-book an appointment through  Enjoy some stylish pavement café culture outside and warm-up a winter shopping trip with hot chocolate, tea or coffee served from the Perky Blenders’ cart on the glamorous intersection between Brook and Bond Street.

South Molton Street

Climate positive burgers, Thai comfort food, delicious dishes from a social enterprise and more are all on the menu at the West End’s newest street food market brought to consumers in collaboration between Grosvenor Britain & Ireland, the City of London Corporation and KERB. The market will open on South Molton Street, Mayfair on Wednesday 9 December.

Visitors can expect an array of street food that caters to every palette and dietary requirement including climate positive burgers from GROUND, waffle heaven from Utter Waffle, signature crispy seafood from Calamari Canteen and Thai comfort food from Yaay Yaay


Having teamed up with the charity Choose Love, this year’s Christmas lights send a message of love. A series of positive words in bright neon pink illuminate Carnaby Street including hope, joy, unity and together.  Those cycling into the West End can park for free at the Carnaby Bike Hub which is open daily from 7am-9pm.

Over 100 of Carnaby’s best brands, restaurants, café’s, pubs and independent businesses will offer exclusive promotions, experiences and discounts throughout December. The multi-storey food hub, Kingly Court, offers dining at a choice of 30 restaurants within its open-air courtyard, equipped with roof and outdoor heaters. Visitors can enjoy a warming bowl of ramen at ​Shoryu​, a crispy chicken burger at​ ​Whyte & Brown, a selection of Neapolitan pizzas at ​Pizza Pilgrims​, a vegan feast at new kid on the block Club Mexicana, or middle eastern delights at The Good Egg.

Make a stop at the giant light bulb art installation. 51 oversized bulbs are suspended over Ganton Street with an array of colours shining down, this is a must photo for your social channels.

Carnaby offers many international brands and independent stores over its 14 streets that you cannot find anywhere else.  Check out the Rolling Stones world flagship store RSNo9 on Carnaby Street or visit the Newburgh Quarter for a line-up of one off stores including British sustainable menswear brand Wax London, Barbour and RRL.

Piccadilly & Leicester Square

Burlington Arcade 

Burlington Arcade has partnered with Moet Hennessy for the 2020 Christmas installation including a line up of Christmas trees, fresh foliage and fairy lights.  Visitors can meet the famed beadles who continue to wear Regency inspired uniforms and are the country’s oldest and smallest police force.

Bespoke at Burlington is an ultra-personalised shopping experience involving 22 jewellery, watch, fashion, perfume, dining and design brands launching new, rare products that are not available anywhere else in the world.  From private access to Strathberry’s archive handbag collection (loved by Lady Gaga and Meghan Markle) and vintage Rolex watches with engraved messages, to the Roja Dove Bespoke Fragrance experience and Manolo Blahnik’s new in-store cocktail bar ‘Blahnik Bar’.

See a Show at one of the iconic West End theatres including Death Drop, Potted Panto and Showstopper at The Garrick Theatre, Six at The Lyric Theatre, Jamie at The Apollo Theatre and Adam Kay T’was The Nightshift Before Christmas at The Palace Theatre.

Visit Fortnum & Mason, London’s most luxurious department store, the perfect place to pick-up a present, from decorative tins and innovative tea infusions to exquisite silverware, teapots and accessories.  A Fortnum’s hamper is the gift that keeps on giving, filled with dazzling and delicious treats from the Food Hall.

After a day’s shopping, book a trip to the Ballet at London Coliseum, welcoming back the English National Ballet with Nutcracker Delights – a socially distanced, shortened version of their annual Nutcracker performances.

Covent Garden

Covent Garden is home to London’s largest Christmas tree which stands at 60ft tall, weighs 1,500 tonnes and is adorned with 30,000 lights.  The Illuminated pedestrianised streets surrounding the world-famous Piazza have a total of 115,000 lights and over 30 alfresco dining spots. Covent Garden has a wealth of Heated terraces including SUSHISAMBA, VyTA, Ladurée, Petersham Nurseries’ La Goccia, Buns & Buns, Le Pain Quotidien, The Ivy Market Grill, Shake Shack, Aubaine and Tuttons.

Discover the Wonder Wood Christmas tree forest featuring a spectacular decorative scheme and dressed by British and global brands, including The Royal Opera House, Molton Brown, Fiona Fleur Floral Studio, Olivia Burton, Lulu Guinness, L’OCCITANE, Ladurée Benjamin Pollock’s Toy Shop.

Soho & Chinatown

Soho is a hotbed of creativity and has an unrivalled selection of cool concept stores and original independent restaurants, bars and cafes. Vinyl lovers should head to Berwick Street to Sister Ray and Reckless Records. Fashion fans are spoilt for choice with Supreme, Palace and Bleach.

Enjoy the fresh winter air on the buzzing streets of Soho at restaurants with outdoor terraces including Ember Yard, Duck and Rice, The Ivy Soho Brasserie and The Breakfast Club.

Be immersed under a sky of colourful lanterns whilst you stroll the streets of Chinatown. Along with the rows of bold and bright rainbow-hued lanterns, you will also spot a virtual messaging screen on Newport Court where visitors can share messages.  Messages will appear on the side of a virtual sky lantern floating up on a digital screen for all to see.

To fuel your walk there are a number of tempting takeaway options to grab a quick sweet or savoury snack.  Japanese matcha-house Tsujiri‘s most-recent addition to their menu is the soft, creamy and jiggly Burnt Basque Cheesecake, available in a trio of flavours created using premium tea powder – Matcha, Houjicha and Kinako. Or, Chinese Tapas House is an understated counter at the edge of Chinatown, specialising in Chinese pancakes, otherwise known as Jian Bing – a typical Chinese street food snack, stuffed with Chinese sausage, pork belly, kelp, crabsticks and more.

The West End has enhanced safety measures in place for the festive season, including security officers on patrol every day, updated hand sanitisation totems that include wayfinding QR code to provide a West End district map for the public and daily deep cleansing & social distancing ambassadors will be handing out face coverings.