We are committed to keeping the West End a safe and secure place for visitors as well as for its retailers, hoteliers and restaurateurs. To do this we offer a number of services to our members and diligently monitor issues within and outside the district that could impact their business or staff.

Staying Safe & Counter Terrorism

The UK threat level from International Terrorism is currently at SEVERE. We recommend that all businesses review their continuity plans and ensure their staff are trained to respond to incidents. You can download full Stay Safe Guidance here.

General guidance

Counter-terrorism Training

New West End Company hosts several counter-terrorism training sessions a year that aim to increase staff awareness of how best to reduce and respond to the most likely types of terrorist activities. All sessions are available to members for free. To book you or one of your colleagues onto a course please contact us.

There are currently two types of training available to members:

ACT Awareness (formerly Project Griffin)
Action Against Terrorism Awareness training aims to engage, encourage and enable members of the community to work in partnership with the police to deter, detect and counter terrorist activity and crime.

Project ARGUS
Project ARGUS is a National Counter Terrorism Security Office (NaCTSO) led initiative, which requests businesses and other organisations to consider their preparedness for a terrorist attack. It achieves this by guiding people through a simulated multi-media attack which identifies the measures that can assist in preventing, handling and recovering from such an incident.

NACTSO Document Awareness Workshop
The workshop is aimed at HR Managers and those responsible for recruitment to increase their knowledge of identity documents and the potential for their abuse.

Staying Connected

Our Street security team cover core retail trading hours 7 days a week on our streets and are in direct radio communication with members and the Police to deal with any issues or concerns swiftly. New West End Company offers a digital radio network providing coverage to Bond, Regent and Oxford Streets and neighbouring streets. This network forms part of a wider West End radio network in partnership with Safer West End and the Metropolitan Police in Westminster. If your business is not currently part of the Radio Link scheme, please contact Anas Wihaib

The New West End Security Sentinel Incident alert app has been designed to keep members of New West End Company informed of activities in the district. The system will be used to:

  • Communicate rapidly on major incidents in the area as they develop, this can range from acts of Terrorism through to localised issues. We will also notify you of any planned events such as marches, protests and crime trends.
  • Access to a library of useful crime prevention advise, business continuity plans and useful security material
  • A directory of useful contacts within the district.

Click to download the Incident alert system on iOS or Android

Our secure Chat channel forum has been designed for New West End Security Members to chat securely and share images. This function can be used to share images of those who have acted suspiciously or committed any Crime and ASB in and around your premises, share up to date information and activities with your neighbouring store or security managers and share files that may assist those in your local groups.

Click to download the Chat Channels on iOS and Android

If you would like to gain access to the system please contact

If you suspect it, report it


You can report suspected online terrorist activity here.

In an emergency, always call 999. For non-emergencies, call 101.

British Transport Police Text Number 61016 to report a crime or incident discreetly

You can also contact the security team on 07900 738 810.