We deliver an annual programme of activations and campaigns across London’s West End to attract customers, drive spend, increase dwell time and offer an unrivalled customer experience.
The West End is the retail, leisure and cultural heartland of the capital, and with seamless digital and physical campaigns and services, we provide unparalleled customer experiences to encourage visitors to stay longer and visit us again and again.
Promoting Unrivalled Experiences in London's West End
London’s West End is hosting a summer like no other, with the 50 most exciting and thrilling experiences that can only be discovered in the West End. Our international tourism campaign - Only In The West End This Summer - in partnership with Capco, The Crown Estate, Shaftesbury, Grosvenor Property UK & Heart of London Business Alliance, promotes our unrivalled experiences and offerings to our key markets to attract our international customers back to our District. Read our full press release here & watch below.
Art in Mayfair
Each year, Bond Street partners with the Royal Academy of Arts for Art In Mayfair, a six-week celebration of art, fashion and culture. Visitors to Mayfair can immerse themselves in art, as flags, sculptures and events, transform Bond Street into a vibrant gallery.
Oxford Street: Beyond Now
2021 saw our inaugural sustainability campaign, Beyond Now, on Oxford Street. Visitors and shoppers were invited to learn more about how our Oxford Street businesses are providing more sustainable solutions through innovative in-store services, activations and product ranges. We are proud to be showcasing best practice here within London’s West End and we hope to develop this campaign further in the coming years.
Christmas in London's West End
Christmas is our busiest time of year and every season we try to make it even more magical for our visitors with street illuminations, special events and digital activations to excite and inspire festive experiences.
Join the West End Club
New West End Company run an exclusive local workers loyalty scheme available to businesses and employees in the West End. The scheme entitles members to exclusive offers across fashion, food, entertainment and well-being alongside invites to bespoke events.