We deliver an annual programme of activations and campaigns across London’s West End to attract customers, drive spend, increase dwell time and offer an unrivalled customer experience.

Attracting customers and increasing spend
Attracting customers and increasing spend

Keep coming back for more

Promoting Unrivalled Experiences in London's West End

London’s West End is hosting a summer like no other, with the 50 most exciting and thrilling experiences that can only be discovered in the West End. Our international tourism campaign - Only In The West End This Summer - in partnership with Capco, The Crown Estate, Shaftesbury, Grosvenor Property UK & Heart of London Business Alliance, promotes our unrivalled experiences and offerings to our key markets to attract our international customers back to our District. Read our full press release here & watch below.

Art in Mayfair

Each year, Bond Street partners with the Royal Academy of Arts for Art In Mayfair, a six-week celebration of art, fashion and culture. Visitors to Mayfair can immerse themselves in art, as flags, sculptures and events, transform Bond Street into a vibrant gallery.

Oxford Street: Beyond Now

As we continue our journey towards becoming a leading Sustainable district, April 2022 saw the launch of sustainability campaign, Beyond Now, on Oxford Street in its second year. Visitors and shoppers were invited to learn more about how our Oxford Street businesses are providing more sustainable solutions through innovative in-store services, activations and product ranges. We are proud to be showcasing best practice here within London’s West End and we hope to develop this campaign further in the coming years.

Christmas in London's West End

Christmas is our busiest time of year and every season we try to make it even more magical for our visitors with street illuminations, special events and digital activations to excite and inspire festive experiences.

The West End Is Always On

We use our digital channels for Bond and Oxford Street and with The Crown Estate, Regent Street, to engage directly with more customers, promote our innovations and experiences and build the visitor community.

Join the West End Club

New West End Company run an exclusive local workers loyalty scheme available to businesses and employees in the West End. The scheme entitles members to exclusive offers across fashion, food, entertainment and well-being alongside invites to bespoke events.