Our shared vision is to make the West End’s International Centre the most diverse, sustainable and inspiring place to visit and do business.

Our vision
Our vision

Our Mission

Our mission is to create value for all our members, supporting sustainable growth, with our immediate goal being to return our district to £10 billion annual turnover by 2025. Our plan will be delivered through our four core pillars:


Our customers will benefit from excellence and convenience when they visit, with streets that are clean, safe and healthy with seamless digital and physical interactions.


We will lead campaigns and initiatives that support economic, environmental and social progress.


We will deliver cutting-edge data and insights around social, environmental and economic impact for our members that will allow them to make better informed and more responsive business decisions.


We will reduce the environmental impact of our services, member businesses and visitor activities while adding social value to the district

Delivering for our members, every year.

Our achievements over the past decade have shown that we are a catalyst for transformation and delivering a return for West End businesses.

Guaranteed £40 million investment across our district
Guaranteed £40 million investment across our district

Annual turnover of £10 billion by the end of 2025