Our Director of Insights and Strategy, Paddy Gamble, shared a deep dive into the West End’s festive season performance and key trends shaping 2024.He was joined by Ibrahim Ibrahim, Managing Director of Portland Design, who delivered a thought-provoking keynote on the evolving retail landscape and shifting consumer behaviours.

Key takeaways include:

• The West End remains resilient, but the economic potential of international visitors remains significantly underutilised
• The value a store in the West End goes beyond transactional: it is also about brand showcase and customer acquisition
• There is an increasingly strong link between shopping and culture & leisure experiences, and retailers should take advantage of that

If you’re a member and would like to access the full report, visit our West End Insights Portal.

Paddy Gamble, Director of Insights and Strategy, New West End Company

Ibrahim Ibrahim, Managing Director of Portland Design

Dee Corsi,
Chief Executive of New West End Company