Our VISION

Vote Download
  • Our vision

    Our vision

For two decades, we have put
our 600 members at the
forefront of everything
we do.

We were set up by businesses
in the West End to achieve what
could not be accomplished by
one business or one
organisation alone.

Manifesto Commitments to our members

Working with our members and partners, our aim is to return the West End’s International Centre to 2019 levels of sustainable economic performance.

Our customers will benefit from excellence and convenience when they visit, with streets that are clean, safe and healthy with seamless digital and physical interactions.

We will lead campaigns and initiatives that support economic, environmental and social progress.

We will deliver cutting-edge data and insights around social, environmental and economic impact for our members that will allow them to make better informed, and more responsive, businesses.

Our ongoing commitment is to continue our relationship with you and deliver five further years of district transformation and progress.

Our ongoing commitment is to continue our relationship with you and deliver five further years of district transformation and progress.

£10bn District turnover enabled by:

> Bringing the world together: Investment in new festive lighting; creating a year-round programme of campaigns & events in a safe and welcoming environment highlighting our diversity, sustainability and richness;

> Data driven insights: build a world-renowned data and insights platform that gives members access to an expanded suite of information across economic performance and environmental best practice;

> Zero emissions by 2025: deliver the first Zero Emissions Transport Zone in London by 2025, in partnership with members, partners, Transport for London and the City of Westminster.

We will continue to deliver key programmes already underway:

> Campaign for change: advocate for further changes in regulations around our global competitiveness; tax free shopping, business rates, tourist visas and Sunday Trading reform.

> Best place to Visit: invest in street cleaning, security services and digital infrastructure for our customers;

> Transform Oxford Street District: support Westminster City Council’s plan to deliver the £150 million regeneration of the Oxford Street district and wider West End;

> Open Up the West End: ensure that the district is ready to welcome the million more visitors when the Elizabeth Line opens and advocate for its earliest opening;

> Fit for purpose trading environment: build on our International Centre status to continue to campaign for changes in planning, licensing and development policy for post COVID retail/leisure requirements;