OUR STRATEGY

Vote Download
  • Our
    strategy

    Our
    strategy

    Our
    strategy

    Our
    strategy

Our five-year strategy is anchored on our three core pillars; customer experience, campaigning and insights

As we set aside our existing plans to support the recovery of our district in 2020, we revisited and refreshed our future business proposals to take account of the challenges that a post-COVID and post-Brexit West End will face.

Our business proposal sets out our continued commitment of district transformation and progress, delivered through our operating partnerships with our members, customers and partners at the core of this.

Working with our members and partners, we will strive to return our district to £10 billion annual turnover by 2025 but within the new environment created by COVID and in a more sustainable way which responds to global consumer trends.

Our three pillars

Customer experience

Customer experience

Improved environment and services, enhancing
business performance

Our customers will benefit from excellence and convenience with every visit, with streets that are clean, safe and healthy with seamless digital and physical interactions and services.

What is experience all about?
Let us show you

Campaigning

Campaign
-ing

Campaigning

Campaign
-ing

An influential business
voice, with results

We will lead campaigns and initiatives that support economic, environmental and social progress leveraging our International Centre status.

Promoting on an international scale.
Our campaign initiatives explained

Insights &
Innovation

Insights &
Innovation

Providing tools to gain
a competitive edge

We will deliver cutting-edge data and insights around social, environmental and economic impact for our members that will allow them to make better-informed, and more responsive business decisions.

The power of data.
How we plan to use it