As well as changes to visas and taxes, NWEC is asking for an extension to Sunday trading hours. International shoppers are often disappointed to find that stores are forced to close by 6pm on a Sunday, limiting potential spending. NWEC believes that it is crucial that retail businesses are given the opportunity to cater to weekend city break shoppers, with its own research estimating that – by removing this barrier from designated international centres such as the West End – an additional £250 million worth of sales would be generated annually at no extra cost.
In October last year, NWEC announced a collective planned £5 billion capital investment into the London’s West End over the next five years to diversify the district’s offering. The funding will not only help the district bounce back from the pandemic, but will also help it evolve into the destination of choice for the modern customer.
In recent months, a wide variety of businesses have also chosen to make the West End their home such as Outernet, Superdry and the Ivy Asia. Further exciting arrivals are due over the next 24 months, including an Ikea store at the former Topshop flagship site on Oxford Street, Gymshark on Regent Street and a new flagship Hugh Boss store adjacent to Selfridges.
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