It is essential that the quality, cleanliness and safety of London’s West End matches up to its world-leading retail, leisure and cultural offering, providing a holistic customer experience.

A safe and welcoming place to visit.
A safe and welcoming place to visit.

A safe and welcoming place to visit

We provide the following street management services for our members and customers to ensure that London’s West End is a clean, safe and welcoming place to visit.

Clean Team

Providing cleaner streets for London’s West End

In addition to the services provided by the local authority, our clean team works tirelessly to make the West End a more pleasant environment to visit, shop and spend time.

We have 16 operatives, working seven days a week on a 24hr schedule. The team are directly available on 0792 0086 324 or at clean.team@newwestend.com operating on a 30 minute reactive response. Out of hours contact via phone only. Email Mon – Fri 7am to 3pm.

As a member you can report any cleansing issues using our newly launched district wide cleansing app, a quick and easy way to report any cleansing issues or concerns and that will be responded to by our cleansing teams within 30-minutes of reporting. Sign up to access the app here.

Our Head of Place Management, Bruna, is also on hand to help with any further queries at bruna.silva@newwestend.com

Security Team

Keeping the West End safe and secure

Our Street Security Team operate 24/7 by diligently patrolling our BID district. The team maintain a constant high visibility presence, working in partnership with the Metropolitan Police Service, to ensure our district is a safe place for visitors and member businesses. They are also in direct radio communication with members to deal with any issues or concerns as they arise.

You can contact our security team directly on 07900 738 810

We are also pleased to offer Monthly Security and Operations Intelligence meetings to our member businesses as part of our commitment to maintaining a safe and secure West End. These meetings, held on the second Friday of each month, are crucial for sharing intelligence across the district.

As well as the above we also offer various opportunities for our members to engage with our security and operations updates which include weekly email updates and real time instant incident communications via Alert Media a dedicated mass emergency notification system.

For more information on our security services and training available for members, please contact our Security & Operations Manager, Jamie Conroy at Jamie.conroy@newwestend.com.

Action Counters Terrorism Training

Our operational team offer ACT Operational Training throughout the year. The sessions provide attendees with invaluable information on how to respond and prepare for a major incident within the district. 

Aside from the workshops, and as part of our member focused security and resilience training, the New West End Company are encouraging all businesses to ensure their staff complete ACT Awareness e-learning, through a 45 minute awareness course.

We continue to offer our members and partners free security resilience sessions in the coming months to support with their readiness preparations.

Helping the Homeless

We support Westminster City Council and a number of outreach organisations including StreetLink, in the work they do to help thousands of homeless people in London.

StreetLink is dedicated to putting an end to homelessness by empowering the general public to reach out and connect individuals sleeping rough with the necessary local services that can provide them with support. If you come across someone over the age of 18 who is sleeping rough in England or Wales and are concerned for their well-being, simply visit the StreetLink website to send an alert. The information you provide will be forwarded to the appropriate local authority or outreach service in the area where you encountered the person, helping them locate and provide the necessary assistance.

For more information on our work with local authorities for homelessness, please contact Bruna Silva on bruna.silva@newwestend.com